Welcome...

Hi, I’m Danny, the founder of GRASSROOTSWEAR

I started this journey with one simple idea: to give grassroots football supporters across the country a way to proudly wear their club colours. Whether it’s a team from a local Sunday league or a community club with generations of history, these teams matter—and so do their fans.

At GRASSROOTSWEAR, we believe football is more than just the top-tier leagues you see on TV. It’s about passion, loyalty, muddy pitches, and community spirit. That’s why we’re building a platform where fans can access unique, high-quality apparel that represents their favourite grassroots clubs—wherever they are.

This store is for the die-hard away-day traveller, the local legend cheering from the side-lines, and anyone who lives and breathes their club. We’re here to shine a light on the real heart of the game: you!

All we need is permission to use your club's crest/logo and we'll do the rest. 

It's completely free to join and there are no hidden costs or extras
It's free promotion for your club and something special for your fanbase!